Former U.S. Ambassador to the United Nations Nikki Haley said her fundraising has only improved since former President Donald Trump began attacking her more ardently.
Haley addressed a rally in South Carolina on Saturday, while Trump hosted one in Nevada. She said her campaign strategy to embrace his “unhinged” political attacks has paid off financially for her.
“Then the next day, unhinged again, [Trump] says for anybody that supports Nikki Haley, you will be barred from MAGA,” Haley said of the day following the New Hampshire primary. “So we had a little fun with that. We started selling T-shirts that said, ‘Barred permanently.’ We sold 10,000 T-shirts. We raised another $1.6 million.”
That was in addition to the $1 million in small-dollar donations made within 24 hours of her Tuesday night speech following the New Hampshire primary. Haley credited Trump’s attack for that boost as well.
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Haley and Trump are the final two Republican candidates in the 2024 presidential election. The former president has earned the endorsement of most of the former candidates, including Gov. Ron DeSantis (R-FL), Vivek Ramaswamy, and Sen. Tim Scott (R-SC), one of Haley’s fellow South Carolinians.
Trump has yet to release his 2023 fourth-quarter fundraising data. Meanwhile, Haley amassed $24 million, making it her highest-earning quarter yet.