Disneyland is not selling its annual passes to new holders next year and has instead raised the prices of renewing an existing pass.
Prices for the tiered passes have increased to $50 and $200 more than last year. “Inspire” is the top tier at $1,599 and includes parking, a 15% discount on select dining, and a 20% discount on select merchandise. It’s followed by “Believe” at $1,099, which gets buyers 50% off parking and a 10% discount on select dining and select merchandise, “Enchant” at $699 with a 10% discount, and “Imagine” at $449 for California residents only. The less expensive the pass, the more dates are blocked for its holder.
The park’s “Magic Key” passes are approaching their renewal period, but it hasn’t sold any to new customers since the park reopened in April 2021 following its pandemic closure. Disney will not offer renewals for its “Dream Key” pass, which offered no blackout dates for holders, instead introducing the “Inspire Key.”
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Disneyland’s first annual pass debuted in 1982 at $100 for adults, $93 for juniors aged 12-17, and $80 for children aged 3-10. Now, Magic Keys are sold at the same price no matter the holder’s age. In 2000, the annual pass would increase to over $300.
Meanwhile, it was recently revealed that Disney CEO Bob Chapek will pocket a $20 million bonus annually. His latest bonus is a $5 million increase from his previous bonus, which included his $2.5 million base salary.
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The news comes as Six Flags is also considering raising its ticket prices in order to seek a customer base within the “middle income” of America.
