Twitter’s verification program will get a new look with different colored check marks.
The social media platform’s new CEO, Elon Musk, said early Friday morning that companies, governments, and people would each receive different colors next to their verified account names.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
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“Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates,” Musk said.
Musk noted the launch of Twitter’s new verification program is tentatively planned for next Friday.
“Painful, but necessary,” the CEO added.
Musk also promised a “longer explanation next week,” adding that certain accounts may feature more than one check mark.
All verified individual humans will have same blue check, as boundary of what constitutes “notable” is otherwise too subjective.
Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.
Longer explanation next week.
— Elon Musk (@elonmusk) November 25, 2022
Earlier this month, Musk outlined his vision for a new version of Twitter Blue, a verification service available to users for $8 a month.
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Twitter also implemented an “official” tag labeling media or government accounts as being authentic on Nov. 9. Musk did away with the new function after only a few hours, claiming it created a “two-tiered system.”
However, a couple of days later, the social media platform reimplemented the tag following several fake accounts posing as other companies.
