"If you can't beat 'em, join 'em" - could that be Bud Light's latest genius marketing move?
The beer brand, still under intense fire and a suffering a sales collapse that came as a result of its embrace of 'trans' influencer Dylan Mulvaney, is (or was) reportedly co-sponsoring an "all ages drag show party", according to a report from Fox News.
In what appears to be a full embrace of its new target audience, Bud Light may have co-sponsored an "all-ages Pride event" in Flagstaff, Arizona, Fox News writes. The event is called "Pride in the Pines" and includes drag queens.
Bud Light was previously listed as co-sponsor for the event on posters, which is also being described as a "family festival event" and a family-friendly, "safe space". Old Navy, Toyota and Coca-Cola USA are also sponsoring the event, Fox News reported.
Flagstaff Pride's Twitter account wrote this week that Bud Light was not a sponsor, despite appearing on a poster for the event: "We put out an incorrect promotional poster which included Bud Light as a sponsor."
Meanwhile, Anheuser-Busch commented that "Bud Light is not a sponsor of this event. The event organizers have issued a corrected version of the poster." But while Anheuser-Busch appears to be contesting that it is involved in the event, Flagstaff Pride's website still prominently displayed "Bud Light" as a sponsor as of Sunday morning.
As Fox notes, its unclear if Bud Light was previously a sponsor and then decided to pull out of the event or if Flagstaff Pride was in error.
“If you can’t beat ’em, join ’em” – could that be Bud Light’s latest genius marketing move?
The beer brand, still under intense fire and a suffering a sales collapse that came as a result of its embrace of ‘trans’ influencer Dylan Mulvaney, is (or was) reportedly co-sponsoring an “all ages drag show party”, according to a report from Fox News.
In what appears to be a full embrace of its new target audience, Bud Light may have co-sponsored an “all-ages Pride event” in Flagstaff, Arizona, Fox News writes. The event is called “Pride in the Pines” and includes drag queens.
Bud Light was previously listed as co-sponsor for the event on posters, which is also being described as a “family festival event” and a family-friendly, “safe space”. Old Navy, Toyota and Coca-Cola USA are also sponsoring the event, Fox News reported.
Flagstaff Pride’s Twitter account wrote this week that Bud Light was not a sponsor, despite appearing on a poster for the event: “We put out an incorrect promotional poster which included Bud Light as a sponsor.”
Meanwhile, Anheuser-Busch commented that “Bud Light is not a sponsor of this event. The event organizers have issued a corrected version of the poster.” But while Anheuser-Busch appears to be contesting that it is involved in the event, Flagstaff Pride’s website still prominently displayed “Bud Light” as a sponsor as of Sunday morning.
As Fox notes, its unclear if Bud Light was previously a sponsor and then decided to pull out of the event or if Flagstaff Pride was in error.
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