Former Fox News host Tucker Carlson has scored a lucrative advertising deal with a marketing app specifically targeted toward conservative shoppers that has deep ties to investors such as Donald Trump Jr.
Carlson signed the seven-figure advertising deal with Public Square, a newly developed shopping app that allows consumers to vet companies before purchasing their products to avoid supporting businesses with “woke” agendas. The app specifically targets companies that utilize environmental, social, and governance policies, or what’s known as ESG.
GOP BALANCES ELECTION INTEGRITY AND STATES RIGHTS IN HOUSE VOTING BILL
The agreement is the first advertising deal Carlson has secured since launching his own show on Twitter and hints at the kind of conservative audience he is hoping to attract. The deal has already garnered the support of several high-profile investors, including Trump Jr.
“Tucker Carlson is a good friend and the most important media figure in conservative politics. He has consistently put America First and covered the issues that are most important to everyday Americans,” Trump Jr. told the Washington Examiner. “As an investor in PublicSq, I’m thrilled to see they are backing Tucker’s new media empire. This will cause a massive shakeup in the political and media space.”
Carlson’s show, Tucker on Twitter, debuted on June 6, just two months after the prime-time host was fired from Fox News amid a defamation lawsuit settlement between the network and Dominion Voting Systems. Shortly after his departure, Carlson vowed to continue a similar program through a different platform.
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
The pilot episode attracted a whopping 26.7 million views, which later fell to just 13.9 million views by the second episode. That number fell to 3.8 million by his eighth episode.
The advertising deal between Public Square and Tucker on Twitter is reportedly expected to go into effect in late August.
