X, Elon Musk’s company formerly known as Twitter, will be fined for installing a giant sign of its namesake on its San Francisco headquarters after dozens of complaints rolled in about the sign and an investigation into its implementation was conducted.
A notice of violation was issued on Friday from the Department of Building Inspection in the city, stating the fees are for the removal of the structure, the building permits, and to cover the costs of the DBI and planning department’s investigation. The sign was removed on Monday evening.
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Concerns were raised over the flashing lights the “X” would give off, as well as the sign’s structural safety. DBI spokesman Patrick Hannan said the department received 24 complaints about the sign over the weekend.
The sign produced a forceful glow in the San Francisco neighborhood, illuminating surrounding buildings and bothering residents.
“I see nothing now. Looks like they’re dismantling the ‘X,'” said Kim Walton, who works two blocks away, on Monday, per local outlet ABC7 News. “Does he have permits to do these things? What kind of permission does he have to do these things?”
Jessica Xu reportedly lives right across the street from the X headquarters. She said the sign lit up her entire apartment. “It is pretty annoying from my perspective,” Xu said. “I think it’s way too bright! It was flashing directly into my apartment and just lit up my entire place.”
“From below, we were walking our dog and saw it and were like, ‘oh wow, what a spectacle,’ and then we get upstairs, and we see like the ramifications of it, and it is so bright and ridiculous,” Jennifer Freeman added.
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Some in the city, however, are excited about the possibility of working more with Musk to expand a large company such as X in San Francisco.
Musk has been clear that he wants to keep the company’s headquarters in the city. He wrote on his social media platform that it is “important for more people to come to work in San Francisco.”
