Kid Rock has social media buzzing after the musician was captured in photos drinking a Bud Light, months after boycotting the brand.
Anheuser-Busch was previously in Rock’s crosshairs, literally, when he shot up several cases of Bud Light in April. He unloaded several rounds until cans were dispersed on the ground and alcohol was leaking from the cases. This came after the company partnered with controversial transgender influencer Dylan Mulvaney, known for her “Days of Girlhood” series on TikTok.
“F*** Bud Light and f*** Anheuser-Busch,” Rock turned to the camera and said. The musician gave the company the middle finger in addition to shooting at the cases.
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Now it appears Kid Rock has had a change of heart after he was spotted enjoying the controversial beverage at a concert in Nashville. Photos of the faux pas quickly went viral after being published by TMZ.
It is unclear if there were other beer options at the venue.
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Kid Rock is fresh off of his “No Snowflakes” tour, which featured a different opening act each night, including Chris Janson, Marcus King, Travis Tritt, and Grand Funk Railroad.
So far, he has not commented publicly on why he was drinking Bud Light again. The photos come as the heir to the Anheuser-Busch fortune, Billy Busch, has offered to buy back the brand in an effort to “make it great again.”
Bud Light has struggled in the last few months. The company’s second-quarter report showed revenue fell by 10%, a loss of $400 million, along with a 14% drop in retail as its customer base began to boycott.