November 25, 2024
A top marketing executive is leaving Anheuser-Busch as the brewer continues to deal with the fallout of Bud Light’s partnership with transgender social media influencer Dylan Mulvaney. AB InBev, Bud Light’s parent company, has reported two straight quarters of declining revenue since Mulvaney announced his collaboration with Bud Light, sparking...

A top marketing executive is leaving Anheuser-Busch as the brewer continues to deal with the fallout of Bud Light’s partnership with transgender social media influencer Dylan Mulvaney.

AB InBev, Bud Light’s parent company, has reported two straight quarters of declining revenue since Mulvaney announced his collaboration with Bud Light, sparking a boycott.

Third-quarter revenue for the company fell by 13.5 percent in the U.S. That topped the 10.5 percent decline it suffered in the second quarter.

The company attributed the losses to Bud Light’s “volume decline,” which has also seen the brand dethroned as America’s top-selling beer.

AB InBev’s market cap was $132 billion on March 31, the day before Mulvaney showed his social media followers that Bud Light had printed his face on a can of beer to help him celebrate a year of “girlhood.”

Trending:

Trump Gag Order Lifted by New York Appeals Court Judge

By June, the company’s market cap had dropped to about $107 billion. It has since recovered to $121.5 billion.

On Thursday, AB InBev announced that its U.S. chief marketing officer is on the way out the door, according to CBS News.

Benoit Garbe, who joined the company in 2021, will resign at the end of the year “in order to embark on a new chapter in his career,” AB InBev stated.

CEO Brendan Whitworth said in his own statement that the shakeup will “accelerate our return to growth as we continue to focus on what we do best — brewing great beer for everyone and earning our place in moments that matter.”

Garbe is not the only executive to leave AB InBev in the wake of the Mulvaney fiasco.

Do you plan to ever buy Bud Light again?

Yes: 2% (24 Votes)

No: 98% (1080 Votes)

Lauren Denowitz, AB InBev’s former global entertainment head, announced last month that she is no longer with the company, citing the unprecedented “brand crisis” ignited by the ill-advised partnership.

Daniel Blake, group vice president for marketing, and Alissa Heinerscheid, vice president of Bud Light marketing, are also out after initially being placed on leave as the backlash against the company intensified.

Garbe’s exit from AB InBev was announced the same day podcaster Steven Crowder said he had obtained a financial disclosure showing that Mulvaney was paid $185,000 to promote Bud Light.


Related:

Dylan Mulvaney’s Payment for Bud Light Deal Leaked with Marketing Team’s Call – Report

An Urgent Note from Our Staff:

The Western Journal has been labeled “dangerous” simply because we have a biblical worldview and speak the truth about what is happening in America.

We refuse to let Big Tech and woke advertisers dictate the content we share with our community. We stand for truth. We stand for freedom. We stand with our readers.

We’re asking you to help us in this fight. We can’t do this without you.

Your donation directly helps fund our editorial team of writers and editors. If you would rather become a WJ member outright, you can do that today as well. Your support means we can continue to expose false narratives and defend traditional American values.

Please stand with us by donating today.

Thank you for your support!