New data show the most popular Christmas songs played on streaming platform Spotify draw earnings of just under $5.5 million, but one song in particular has earned less than $20,000 for its artist.
Hello Millions analyzed Spotify streams to identify which Christmas songs have made the most and least profit, based on an average of $0.0035 earnings per stream since the platform launched in 2011.
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Boney M’s “Mary’s Boy Child / Oh My Lord” was found to be the lowest-earning song. To date, the song has been streamed 5.13 million times, earning just under $18,000.
Those data come in stark contrast to Mariah Carey’s “All I Want for Christmas is You,” which has earned 99% more at nearly $5.4 million with more than 1.5 billion streams.
Hello Millions told the Washington Examiner in a statement that the findings show the important connection that certain songs have with artists throughout the holiday season: “For artists, having a festive hit not only boosts their visibility during the holiday season but helps establishes a timeless and nostalgic connection with fans who associate their music with the magic of Christmas, ultimately ensuring popularity year after year.”
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The study also found Wham’s “Last Christmas” to be the second-most popular song, with 1.24 billion streams and earnings of $4.3 million.
Ariana Grande’s “Santa Tell Me” came in as the third-most popular Christmas song at 881,427,641 streams and $3 million in earnings.
