Allstate deleted a video message from its CEO Thomas Wilson in the wake of the terrorist attack in New Orleans that killed 15 people, days after viewers criticized it.
The video aired during the college football Sugar Bowl match between Notre Dame and Georgia and was subsequently posted on X.
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“Our prayers are with the victims and their families,” Wilson said in the video. “We also need to be stronger together by overcoming an addiction to divisiveness and negativity. Join Allstate working in local communities all across America to amplify the positive, increase trust, and accept people’s imperfections and differences. Together, we win.”
As of Saturday, the video was deleted from the Allstate X profile. It had prompted criticism that Wilson was diminishing the terrorist attack.
“I heard: There was no televised National Anthem for Sugar Bowl yesterday. Instead a DEI message by @Allstate CEO,” former NFL quarterback Brett Farve wrote. “Woke is a joke.”
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“Allstate should fire everyone responsible for this disgusting ad released during the Sugar Bowl,” Sen. Marsha Blackburn (R-TN) wrote. “Instead of condemning terrorism, Allstate CEO Tim Wilson said we should reflect on a terrorist attack by overcoming ‘divisiveness and negativity’ and accept ‘imperfections and differences.’ Unbelievable.”
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The driver subverted a police barricade during the New Year’s celebration in New Orleans, driving his truck through the crowds and then shooting several more people. Police returned fire, killing the driver. While the FBI at first claimed the act was not a terrorist attack, when information emerged that the suspect was an alleged ISIS sympathizer, the agency reversed its statement.
Law enforcement hesitated to release the suspect’s name in the hours following the attack. Since then, they revealed he was Shamsud-Din Jabbar, a 42-year-old born in the United States.
