Republican presidential hopeful Nikki Haley is looking past the primary in her home state and is spending big money on ads in states holding primaries on Super Tuesday.
The campaign is reportedly launching a “seven-figure” ad buy ahead of Super Tuesday on March 5. Haley’s campaign manager Betsy Ankney did not reveal which states would be targeted in the spending spree, but it signals she’s looking beyond Saturday’s primary, regardless of the results.
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“We know that the math is challenging, but this has never just been about who can win a Republican primary,” Ankney told reporters on Friday. “This battle is about who can win in November, defeat the Democrats, and finally get our country back on track.”
Haley currently trails GOP front-runner former President Donald Trump by 60 percentage points nationwide, according to the majority of polls, proving her hope to win the nomination is an uphill battle. There are 15 states and one U.S. territory voting on Super Tuesday.
The former South Carolina governor has seen a lot of support among swing voters, and would likely beat President Joe Biden in the general election, according to a CNN poll from earlier this month. However, her appeal to swing voters and “Never Trumpers” has not resulted in the massive turnouts needed to secure the Republican nomination so far.
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Despite the lack of support in the primaries, Haley has major deep-pocket donors who are willing to help her remain in the fight for the time being. Haley’s campaign has spent more than $300 million in ad buys so far, and the super PAC SFA Fund Inc. has funded more than $63 million in ad buys, according to NPR.
Haley and her allies most recently dominated airwaves in South Carolina, where they spent $14.2 million, compared to the $845,000 from Trump’s campaign. Trump is still projected to win South Carolina by more than 20 points, according to RealClearPolling.
