Anheuser-Busch CEO Brendan Whitworth has plans to tour the country in an attempt to listen to the concerns surrounding his brand.
The parent company of Bud Light has plans for a summer ad campaign that includes Whitworth becoming personally involved via the tour, according to Axios.
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Bud Light came under fire when Anheuser-Busch sent one personalized Bud Light can to transgender influencer Dylan Mulvaney, who subsequently made two social media posts featuring the product. Boycotts within the company’s customer base followed. The senior marketing officials involved were subsequently placed on leave, which resulted in the company cutting ties with a third-party advertising agency.
“First, we are investing to protect the jobs of our frontline employees. Second, we are providing financial assistance to our independent wholesalers to help them support their employees,” Whitworth wrote in a statement Thursday. “Third, to all our valued consumers, we hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy.”
Anheuser-Busch did not respond to the Washington Examiner’s request for comment.
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This new campaign comes amid a tumble in Bud Light’s United States retail that began May 8, dropping by 28% compared with the same period in 2022, according to a report citing an analysis of Nielsen data by consulting company Bump Williams.
Meanwhile, other brands, like the MLB and Garth Brooks, have determined to hold on to the beer and continue to sell it at their various venues.
