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September 27, 2022

Polls are an essential part of political races. Candidates who score well are more likely to attract new donations, get their way in the timing and number of debates, and receive more media coverage.

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The way polls are conducted has a huge impact on the results generated, including who is asked, who does the asking, and the way the questions are phrased.

Rassmussen Reports is a respected polling organization founded in 2003. On September 23rd they reported…

– President Biden ended the polling week with a daily job approval of 43%.

– The  2022 midterm elections are now 46 days away, and Republicans have a two-point [generic ballot] lead in their bid to recapture control of Congress.

Another company, Trafalgar Group, released their first poll in 2016 and was “rated the second most accurate pollster on the 2020 presidential election by FiveThirtyEight.”

(source)

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Their conclusions on the same topics were different, with Biden’s approval lower by 4% and Republicans’ lead in the generic ballot higher by 3.7%. This may seem like a minor difference to you, but elections often are decided by a 1% margin or less.

So the polling companies’ methods become very important. If they get it wrong, the results are useless, and can even be harmful by giving voters the impression that the race is over and they won’t make a difference by voting, or by encouraging one group to turn out in greater numbers.

Data for Rasmussen Reports survey research is collected using an automated polling methodology. Generally speaking, the automated survey process is identical to that of traditional, operator-assisted research firms such as Gallup, Harris, and Roper. However, automated polling systems use a single, digitally-recorded, voice to conduct the interview while traditional firms rely on phone banks, boiler rooms, and operator-assisted technology.”

The Trafalgar Group has a different approach and delivers their… “polling questionnaires utilizing a mix of six different methods: Live callers, Integrated voice response, Text messages, Emails, and Two other proprietary digital methods we don’t share publicly.”

They use “short questionnaires of nine questions or less based on our perceptions about attenuated attention spans and the need to ‘accommodate modern busy lifestyles.’ Our polls last one to three minutes and are designed to quickly get opinions from those who would not typically participate in political polls.”

They have “also pioneered methods to accommodate the ‘Social Desirability Bias.’ This allows us to obtain a poll participant’s true feelings in situations where we believe some individuals are not likely to reveal their actual preferences.”