Ben & Jerry’s is melting under pressure after the ice cream giant trashed the Fourth of July and called on the United States to return Mount Rushmore to Native Americans.
“This 4th of July, it’s high time we recognize that the US exists on stolen Indigenous land and commit to returning it,” Ben & Jerry’s tweeted, with a link to a statement condemning the U.S. for stealing Native American lands, especially Mount Rushmore.
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“Ah, the Fourth of July. Who doesn’t love a good parade, some tasty barbecue, and a stirring fireworks display? The only problem with all that, though, is that it can distract from an essential truth about this nation’s birth: The US was founded on stolen Indigenous land,” the statement said.
“This year, let’s commit to returning it. Here’s why we need to start with Mount Rushmore,” it added.
The frozen treats company detailed how “colonizers” robbed the Lakota people of the Black Hills through broken treaties before desecrating them with the heads of “four white men — two of whom enslaved people and all of whom were hostile to Indigenous people and values.”
Also included in the statement was a link where people could “take action” and sign a petition to return Mount Rushmore and the Black Hills to the Lakota.
Many on social media did not take kindly to Ben & Jerry’s trashing America on its birthday.
“You’re literally ice cream,” one Twitter user commented.
You’re literally ice cream.
— ALX 🇺🇸 (@alx) July 5, 2023
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“Sounds like it’s time for Ben and Jerry to donate 100% of their profits to indigenous people,” another person suggested.
Sounds like it’s time for Ben and Jerry to donate 100% of their profits to indigenous people. 🤷♂️
— Five Times August (@FiveTimesAugust) July 4, 2023
“It’s so cute to see ultra wealthy cosplay Marxist’s pretend to hate the US & its capitalist system that got them wealthy, to virtue signal how “righteous” they are,” another user tweeted. “Maybe they should donate 90% of their material wealth to poor indigenous Indian communities.”
It’s so cute to see ultra wealthy cosplay Marxist’s pretend to hate the US & its capitalist system that got them wealthy, to virtue signal how “righteous” they are. Maybe they should donate 90% of their material wealth to poor indigenous Indian communities.
— Thomas (@posativnrg1120) July 5, 2023
“First you need to apologize to the millions of cows you milked without consent,” another user tweeted. “Your product is colonialist misogyny in the form of an overpriced desert. Stop feeding the people cow trauma.”
First you need to apologize to the millions of cows you milked without consent. Your product is colonialist misogyny in the form of an overpriced desert. Stop feeding the people cow trauma.
— Joseph Massey (@jmasseypoet) July 4, 2023