The Democratic National Committee is placing billboards across battleground states targeting former President Donald Trump and the conservative presidential transition framework known as Project 2025.
Trump has distanced himself from the conservative playbook that Democrats have increasingly used in campaign messaging and say is a dangerous strategy to overhaul and weaponize the federal government if he returns to the Oval Office.
“Donald Trump and his Republican buddies are trying their best to hide their dark and sinister plans because they know that giving Trump limitless power, banning abortion with or without Congress, and gutting Social Security and Medicare don’t go over well with voters,” DNC Communications Director Rosemary Boeglin said in a statement.
The signs include messages in English and Spanish that say “Project 2025” and phrases such as “Trump’s plan to be a dictator on Day 1,” “guts checks and balances,” “seeks revenge,” and “bans abortion nationwide.”
They’ll be plastered in major metropolitan areas across the seven swing states: Detroit, Lansing, and Grand Rapids in Michigan; Philadelphia in Pennsylvania; Green Bay in Wisconsin; Phoenix in Arizona; Las Vegas in Nevada; Raleigh and Charlotte in North Carolina; and Atlanta in Georgia.
Danielle Alvarez, a spokesperson for the Trump campaign and Republican National Committee, distanced the former president’s campaign from Project 2025 and said it’s not among the platforms Trump has endorsed.
“Agenda 47 and President Trump’s RNC Platform are the only policies endorsed by President Trump for a second term,” Alvarez said in a statement. “Team Biden and the DNC are LYING and fearmongering because they have NOTHING else to offer the American people. Remember, this is the same group that lied to Americans and hid Joe Biden’s cognitive decline all these years.”
Project 2025 is led by the Heritage Foundation and has ties to many former Trump staffers and officials. The conservative think tank has signed on to next week’s RNC as a sponsor and will throw a “policy fest” in the host city of Milwaukee.
Project 2025 previously told the Washington Examiner it “does not speak for any candidate or campaign.”
The framework includes bolstering Executive Branch power and dismantling some federal agencies, vetting government employees before they’re hired, and says the overturning of Roe v. Wade was “just the beginning.”
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Last week, Trump said he knows “nothing about Project 2025” and disagrees with some of its policies but declined to offer specifics.
“I have no idea who is behind it,” he posted on Truth Social. “I disagree with some of the things they’re saying and some of the things they’re saying are absolutely ridiculous and abysmal. Anything they do, I wish them luck, but I have nothing to do with them.”
