Donald Trump Jr. announced to his Twitter followers Thursday that he’s published a magazine series for men.
“Yes, I’m publishing a non-woke men’s lifestyle magazine,” Trump said in the tweet.
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The magazine, Field Ethos, has been in circulation since last year and has already issued its fifth edition. Readers can buy individual magazines for $20 or subscribe annually for $60 and receive four magazines. Its writers include journalist Andrew Court, professional quail hunter Joshua R. Quong, and adventure novelist Gayne C. Young, among others.
Topics include anything from hunting to motorcycles, road trips to vacationing, and exotic meats to cocktails. Field Ethos solicits stories from its readers while admonishing that it is “not looking for how-to articles or stories about how your hunting dog was the best there ever was. Give us your story told in the same voice you’d use with your buddies around a campfire after a few beers,” per its website.
“Most people see me as a businessman, a figure in the political world and a family man. While I certainly love all of these things I also felt the need to work on a passion project in the world of hunting, fishing and adventure. Myself along with several friends launched Field Ethos Journal as a small business dedicated to telling the stories of time in the field,” Trump’s bio on the site reads.
“Our brand focuses on the things that truly matter to us: the places we go, the people we meet, the cultures we experience, the adventures that lie in wait for anyone willing to take a step into the unknown and the global successes of conservation that preserve all of these things for generations to come,” it adds.
“Print is back,” news editor Aidan McLaughlin joked in response.
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Trump inked a multiyear, seven-figure deal with Rumble earlier this year to launch an exclusive podcast, Triggered with Don Jr., which airs twice a week. The title is a callback to Trump’s 2019 book.
