Linda Yaccarino, the incoming CEO of Twitter, said the social media platform’s rebranding of itself to “X” will be “the future state of unlimited interactivity.”
Elon Musk, who purchased Twitter in 2022, announced in May that Yaccarino would serve as the platform’s new leader beginning later this year.
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Yaccarino, in a statement on Sunday afternoon, said that when Twitter was first introduced, it “changed the way we communicate.” Going forward, Twitter, under its new name, she adds, “will go further, transforming the global town square.”
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino wrote on Twitter. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.
— Linda Yaccarino (@lindayacc) July 23, 2023
Yaccarino said that both “fans and critics alike” have called for Twitter to innovate itself, which X plans to do.
She also added that the platform has already started to shape itself into X over the past eight months, and the platform and its owners are “just getting started.”
“There’s absolutely no limit to this transformation,” wrote Yaccarino. “X will be the platform that can deliver, well….everything. Elon Musk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.”
Musk teased Twitter’s new logo for the platform in a series of tweets early Sunday morning, hinting that users will soon “bid adieu to the twitter brand and, gradually, all the birds.”
Musk then followed the statement up with a video of a flashing “X” just minutes later, implying it was the new logo.
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Yaccarino, a former NBCUniversal CEO, had worked at NBC for more than a decade and led its efforts to expand advertising, including the launch of the streaming service Peacock.
She graduated from Penn State University with a bachelor’s in telecommunications in 1985, and previously worked with Turner Broadcasting to manage its advertising for decades before moving to NBC in 2012.
