Former White House adviser Kellyanne Conway joined the chorus of GOP strategists who want former President Donald Trump to change his tone on the campaign trail.
Conway told Fox Business anchor Larry Kudlow during an interview on Monday that her former boss needs to adapt his rhetoric to produce a “winning formula” against Vice President Kamala Harris.
“The winning formula for President Trump is very plain to see,” Conway proclaimed. “It’s fewer insults, more insights, and that policy contrast.”
The GOP strategist worked closely with Trump for three years before retiring from her role as counselor to the president in August 2020.
“If President Trump would just contrast the policies, he’ll win!” Conway added. “Because he has a 2-to-1 advantage over Biden-Harris on the economy and inflation, on the border, on Israel and Hamas, on the key issues that are important to people.”
Conway echoed a similar admonition to her former boss last year.
“For Mr. Trump to succeed, it means fewer insults and more insights,” she wrote in a New York Times guest essay published in January 2023. “A campaign that centers on the future, not the past, and that channels the people’s grievances and not his own; and a reclamation of the forgotten Americans, who ushered him into the White House the first time and who are suffering economically under Mr. Biden,” Conway warned.
Conway isn’t the only GOP strategist worried that Trump’s stabs on Harris could detract from his presidential ambitions.
Republican pollster Frank Luntz is among others who have suggested Trump’s “persona” is hurting his campaign.
“If it’s about issues, Trump is much more likely to be successful. If it’s about attributes, Harris is much more likely to be successful because, quite frankly, people like her more than they like him. It’s something that, if he’s watching this right now, his head is exploding — and that’s part of the problem,” Luntz said over the weekend in a CNN interview.
Conway was rumored to have had a fallout with Trump insiders after the former president picked Sen. J.D. Vance (R-OH) to be his running mate. Over a dozen MAGA insiders allegedly accused the former White House counselor of fueling negative press about Vance after the Ohio Republican was launched as Trump’s No. 2.
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
However, the ex-White House adviser planted herself firmly in the Trump camp during her interview with Kudlow. Deriding Harris for being “afraid” to speak to the media, Conway touted Trump’s 2017 Tax Cuts and Jobs Act and claimed the GOP leader had “the best opportunity” to win the 2024 presidential election.
“He can say, ‘If you know what I’m for, you know what they’re against,’ and then you’ve got that contrast,” she told the Fox News host.
