Taylor Swift‘s Eras Tour, one of the most popular music events of 2023, is bringing in significant revenue and putting her on track to have the highest-grossing tour in history, blowing away tours held by stars such as Elton John, AC/DC, and the Rolling Stones.
Swift recently announced that she is extending her Eras Tour to include 15 additional shows across Indiana, Florida, and Ontario, bringing her total shows to 146 across five continents. Each show includes over 40 performed songs with sprawling sets and experienced dancers and musicians, drawing fans to spend hundreds and sometimes thousands of dollars on tickets.
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The Eras Tour is Swift’s second all-stadium tour since her Reputation stadium tour in 2018. Tickets range from $49 to $899 for the most expensive VIP package, with resale market prices hitting $1,000 or more.
The tour, which encompasses her 10 studio albums (three of which have been re-recorded), is expected to bring in close to $1 billion, according to Billboard. Pollstar, a concert data tracker, estimates the Eras Tour could result in nearly $1.4 billion in revenue. Total spending in 2023 for the Eras Tour is projected to be about $5 billion — larger than the gross domestic product of 50 countries.
Swift has visited 17 states so far in 2023, with the first leg of the U.S. tour ending Wednesday night in Los Angeles, California. The only states with NFL stadiums that Swift did not visit are North Carolina, Maryland, and Wisconsin.
After Wednesday, she begins her international tour in Mexico, Brazil, and Argentina with Sabrina Carpenter as her opener. The international tour originally was scheduled to end in August 2024, with her last show in the United Kingdom.
However, the 12-time Grammy award winner recently added 15 U.S. shows for October and November 2024 as the second U.S. leg of her tour. Now, the Eras Tour will end on Nov. 23, 2024, at Rogers Centre in Toronto, Ontario.
An estimated 14 million people are vying for 625,000 tickets for the second U.S. leg, giving fans a 4.4% chance of seeing Swift perform in concert in Miami, Indianapolis, New Orleans, or Toronto. Presale for the second leg begins Thursday, with fans needing a verified code from Ticketmaster to register.
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Ticketmaster crashed when tickets for the first leg of the Eras Tour went on sale in 2022. Live Nation Chairman Greg Maffei said at the time that with the number of people seeking tickets, “We could have filled 900 stadiums.” An estimated 14 million people were vying for tickets the first time around, and more than 2 million tickets were sold in a day.
Several other artists have celebrated high-grossing tours, but none have reached Swift’s projected revenue. Elton John’s renowned Farewell Yellow Brick Road Tour, which ran from 2018 to 2020 and from 2022 to 2023, brought in $853 million. Guns N’ Roses held the Not in This Lifetime… Tour from 2016 to 2019, bringing in $584 million. The Rolling Stones made $558 million from A Bigger Bang Tour, which ran from 2005 to 2007.
