Pop star Taylor Swift announced Thursday that a film of her recent Eras Tour will be screened in theaters starting Oct. 13.
The first U.S. leg of the tour has ended, but the singer is continuing to perform internationally, most recently in Mexico City. The Eras Tour will be featured in North American movie theaters as the broader film and television industry has come to a halt due to the Writers Guild of America and Screen Actors Guild American Federation of Television and Radio Artists strikes.
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The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon 😆 Starting Oct 13th you’ll be able to experience the concert film in theaters in North America! Tickets are on sale now at… pic.twitter.com/eKRqS8C7d1
— Taylor Swift (@taylorswift13) August 31, 2023
“The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon,” Swift wrote on X, formerly known as Twitter. “Eras attire, friendship bracelets, singing, and dancing encouraged.”
Oct. 13 has likely been chosen as the release date because Swift claims the number is significant; her birthday is Dec. 13, and her very first album went gold after 13 weeks.
Ticket sales for the tour in North America reached roughly $2.2 billion, per an August report from research firm QuestionPro obtained by CNN. A film screening of the performance is also likely to boost revenue, as AMC theaters saw a 7% increase in shares Thursday morning. Shares continued to fluctuate during the day but remained on the uptick.
Meanwhile, WGA entered its 121st day of striking. WGA negotiators are asking for a total of $429 million across the industry. The long stretch even left strike captain Helen Shang baffled, posing a question online Tuesday reading: “Do these CEOs even … like movies? I’m serious.”
SAG-AFTRA has also settled in for a long haul, announcing Wednesday it would be extending its health plan coverage for one calendar quarter for qualified union members. This comes weeks after the union raised $15 million for its Emergency Financial Assistance Program between the time the strike began and the beginning of this month. It has been on strike for 48 days as of Thursday.
“The AMPTP is long overdue to return to the negotiating table with a fresh perspective on their integral relationship with SAG-AFTRA members,” SAG-AFTRA President Fran Drescher said in a statement. “The ball is in their court to do the right thing on behalf of performers and accept the inevitable paradigm shift with grace and generosity.”
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A Gallup poll released Wednesday found that 72% of American respondents sympathized more with the television and film writers than with the television and film production studios, while 19% sympathized more with the studios. Another 67% reported feeling the same way for the actors and artists, while 24% felt for the studios.
This is the first time WGA and SAG-AFTRA are simultaneously on strike in 63 years, with Ronald Reagan at the helm before he ran for president for the last most recent strike.
