November 23, 2024
A New Jersey mother made claims of racial discrimination at a Chuck E. Cheese restaurant on Twitter on Sunday.

A New Jersey mother made claims of racial discrimination at a Chuck E. Cheese restaurant on Twitter on Sunday.

Natyana Muhammad took her children to Chuck E. Cheese in Wayne, New Jersey, on Saturday, when she took a video of its mouse mascot ignoring her daughter. Muhammad subsequently shared the video on social media.

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“PLEASE RETWEET,” Muhammad captioned the video. “My 2yo was racially discriminated against. As you can see, he gives all of the [white] kids hi-5s & PURPOSELY ignored my black baby. When confronted, he ignored me as well. The manager, Angie Valasquez, made excuses for him.”

The video has since been viewed over 3.4 million times on Twitter. Over 79,000 users liked it, with nearly 30,000 retweets.

Muhammad claimed the manager apologized, saying the mascot did not see her daughter. The manager was also shown the video before it was posted. Her daughter got a photo with the mascot at the manager’s insistence, according to Muhammad.

“Please make this go viral like y’all did with that ‘co-wife’ tweet!” Muhammad wrote in another tweet. “This is getting out of hand!!!”

Chuck E. Cheese Grand Reopening
IMAGE DISTRIBUTED FOR CEC ENTERTAINMENT – Kids and families attend Chuck E. Cheese’s Beach Party Bash on Wednesday, June 02, 2021, in Brandon, Fla. (Casey Brooke Lawson/AP Images for CEC Entertainment)
Casey Brooke Lawson/AP

“Chuck E. Cheese is saddened when any family or child has a less than perfect experience. We want to thank the family who brought this to our attention at our Wayne, NJ location and for giving the onsite manager an opportunity to apologize and address their concerns in person,” the chain wrote in a statement.

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“As home to millions of families and kids every year that celebrate the big and small milestones, including fun, our goal is to create an inclusive experience for children and parents of all ages, races, ethnicities, religious backgrounds, and learning differences,” it added. “Our mission is to provide a fun and a safe place Where A Kid Can Be A Kid, and all cast members are trained to ensure that we live up to this promise.”

This comes after one family filed a class-action lawsuit against Sesame Place in Philadelphia for similar behavior from its theme park characters.

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