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July 18, 2023

It’s a question that most Americans who follow the news ask themselves daily: “How can the residents of so many of the nation’s largest cities keep supporting local officials who tolerate the ongoing destruction of their communities?”

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Why this May, for example, did the citizens of Chicago — a city where 21,000 students cannot demonstrate a basic competence in reading, science, and math — choose the teachers union-backed candidate, Brandon Johnson, for mayor? Especially when Johnson’s chief opponent, Paul Vallas, had promised the electorate sensible school reforms?

Why, a few years earlier, did San Franciscans elect a mayor, London Breed, whose obvious reluctance to crack down on criminal behavior has since forced the city’s largest mall to close, two of its best hotels to declare bankruptcy, and tens of thousands of high-earning taxpayers to move away?

Why has there been no serious movement to get New York Gov. Kathy Hochul to initiate proceedings to remove Alvin Bragg, the Manhattan district attorney who refuses prosecute “low-level” crimes, all while promising to downgrade felony charges and to decriminalize resisting police arrest?

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And why, in 2022, did Los Angelinos pick another progressive Democrat to be their next mayor, rather than the candidate who promised to finally do something about the city’s exploding homelessness problem?

In 1954, three academic psychologists — Stanford University’s Leon Festinger along with Henry Riecken and Stanley Schachter — described a very different kind of social dysfunction, but one that helps us understand why so many urban Americans refuse to demand saner government. As reported in the still-widely read college text When Prophesy Fails, Festinger and his colleagues followed the activities of a religious cult, whose leader claimed to have received messages from the planet Clarion. These communications warned of a massive flood that would engulf a wide area around Salt Lake City on December 21 of that year and promised that those who heeded the alert would be rescued by an alien spacecraft just before catastrophe struck. 

As researchers specializing in what has come to be known as “cognitive dissonance” — the tension between what one believes will happen and what really transpires — the three psychologists saw the alien prophesy as a rare chance to observe people who were clearly committed to a very unlikely outcome. Some in the cult had already left their jobs so they could escape danger on the Clarion ship, while others had ended relationships, given away their savings, or sold their possessions. All the researchers had to do was to quietly infiltrate the group and record the responses to the failed prophecy.

Unsurprisingly, the cult members’ initial reaction to the anticlimactic events of December 21 was to wonder whether their leader had unintentionally misread the original alien messages. Maybe she had gotten the wrong day. Or perhaps even the year.

The interesting development was what happened later. For while some who had been loosely attached to the cult from the beginning started to drift away from the group, those with stronger beliefs became even more convinced of the initial prophesy, variously rationalizing the lack of a flood and even seeking out new converts. Some went to TV and newspaper reporters with periodic predictions of a rescheduled alien landing, while the leader herself kept trying to contact Clarion extraterrestrials right up until her death in 1992.

The lesson of Festinger et al’s 1954 study for our own time is that when people encounter information which contradicts their view of reality, many will adjust their thinking to logically accommodate what has happened. But those with stronger convictions will do the exact opposite, entertaining even the most far-fetched ideas to preserve some semblance of their original beliefs.